On August 4, 2015, The Value of Water Coalition (VWC) unveiled an education campaign and toolkit, What’s the Value of Water, using eye-catching graphics and aimed at shining a spotlight on water – a precious, but often invisible, resource. The toolkit is free to any organization raising awareness and educating individuals about the importance of investing in water infrastructure and water resources. It includes billboards, outdoor advertisements, print advertisements, bill stuffers, conference banners, a water fact sheet, a message guide and shareable social media graphics.

The campaign and toolkit are the result of collaboration among 30 members of the coalition, whose purpose is “advancing positive solutions to the nation’s pressing water challenges.” All of the materials are available for download on the VWC website at www.thevalueofwater.org.


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