Communicating the Value of Water
At the California Water Association, the Public Information Committee is dedicated to enhancing understanding and appreciation for our water resources, systems, and the critical work of water utilities. Our focus extends beyond ensuring the delivery of safe, clean, and reliable water; we aim to deepen community connections and foster an informed understanding of drinking water services.
What We Do
The Public Information Committee facilitates a collaborative environment where members can:
- Educate Regulators and Stakeholders: Share insights with regulators to influence water management policies.
- Share Best Practices: Learn from each other’s experiences to enhance public engagement strategies.
- Develop Tools: Provide innovative tools and resources that member companies can leverage to effectively communicate with their customers.
Our Goals and Strategies
Our committee is committed to achieving the following goals through strategic actions and collaboration:
- Promote Sustainable Behaviors: Encourage water conservation and sustainable water use through holistic outreach campaigns intended to encourage shifts in behavior.
- Build Public Trust: Through reliable delivery of safe, clean, and healthy water resources, we aim to share stories and reinforce public confidence in their drinking water.
- Educate on Water Systems and Delivery: There are many systems and people that are vital to ensuring water is safely transported and treated before it reaches a customer’s home. We help to communicate the vital work of water utilities and the infrastructure needed to ensure service, quality, and water safety.
- Workforce Development: Highlight the talented and skilled workforce that helps to ensure the sustainability of water services.
Strategic Initiatives
- Promote Low Income Water Assistance & Other Customer Services: We work to highlight the impact and outreach of programs such as low income affordability programs, rebates and other services that support our communities.
- Water System Updates and Information: Our team is committed to keeping the public informed about—and engaged with—the latest developments in water regulations and policy. Updates include information on water quality standards, conservation requirements, changing water supply conditions, and more.
- Public Awareness Campaigns: We work to develop comprehensive campaigns that educate our audiences on local infrastructure, water quality, utility services, and the need for sustainable water use practices. These campaigns utilize a range of communication tools from detailed blog posts to informative videos, aiming to enhance public understanding and support for water-related issues.
