Communicating the Value of Water
Much of the public trusts that safe drinking water will come out of their taps every day. However, many do not understand the service that water utilities provide in delivering safe water to their communities. Numerous national and state campaigns have been developed to communicate the value of water to increase people’s awareness of the importance of this service and create stronger community connections between customers and their water services.
This committee works together to discuss campaigns and activities focused on how to connect with local customers, understand their questions and concerns, and talk about local water systems. These campaigns cover a number of topics central to water utilities including the costs of replacing aging infrastructure, importance of building the water sector workforce, implications of water availability and water quality issues, and promoting behavior change to help conserve water.
